Can classical music be cool?

Un articolo dell’ Economist sull’ #audiancedevelopment per la musica classica.

Many theatres and artists have recognised this: they offer last-minute tickets (appealing to impulsive young folks), shorter concerts, later start times, unusual venues and “taster” experiences, where people can drop in and out at their leisure. Embracing new technology has also been instrumental: online streaming of live concerts offers at least the visual if not the perfect auditory experience, allowing theatres to reach out to far-away audiences. Live transmissions from the Metropolitan Opera House, New York, are now seen in more than 2,000 screens in 70 countries.

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